TrueSVG
An iOS and macOS utility app designed to turn images into real, editable SVG files.
The problem
The project started from a personal frustration: most “SVG converters” on iOS did not create true vector files. Some simply wrapped an image in an SVG container; others generated imprecise vectors that lost detail and could not be edited properly. The goal was a lightweight tool that gave designers and developers reliable SVG output directly on their device.
My role
I defined the user flows and designed the full interface, created the brand identity and visual direction, and produced App Store assets and marketing visuals. I collaborated with an indie iOS developer to ship the product.
Designing the experience
I designed a straightforward workflow: import, convert, preview, and export. The interface emphasizes clarity and speed, with minimal steps and clear feedback.
To establish trust, I developed a visual identity that communicates precision and reliability. I also created App Store visuals and marketing assets to position TrueSVG clearly among image converters.
Launch
Launched in 2025, TrueSVG provides accurate, editable SVG files for designers and developers on iPhone, iPad, and Mac. The project reflects my focus on solving real pain points with simple, well-crafted tools.