VOX City
A UX/UI redesign of VOX City’s mobile audio-guide experience, focused on reducing friction in an already-live product.
The challenge
VOX Group moved from traditional audio guides to a mobile app, but users were experiencing issues and abandoning it. The goal was to reduce frustration, add features, and improve the overall experience.
My process
I audited the existing app and found a signup wall, limited discovery, and no clear path for people to explore the product. I worked with the project lead to prioritize issues and proposed a more scalable structure.
I collaborated with a brand designer to apply the new visual identity, tested flows with rapid prototypes, and worked closely with developers on complex features.
The outcome
The redesign gave the audio-guide experience a clearer structure and a visual quality that matched its content. It also created room for future features and growth.