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iCompare
Designing an MVP to compare and optimize an entire grocery basket across different stores.
ClientiCompare
My roleProduct Designer
Duration2 months
TypeUX/UI
The challenge
A useful comparison needed to work at basket level, rather than asking people to compare every grocery item manually. Price, availability, and shopping behavior all affect the best choice.
The MVP
I focused on basket building, comparison states, unavailable-item handling, and replacement paths. The resulting direction lets users build a basket, compare stores, adapt when items are missing, and choose a practical shopping path.
Working on something similar?
I help early-stage startups and B2B SaaS teams shape new products and fix the flows where users get stuck.
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